After being trained as a sales person, Lothar Lay acquired over 20 years of sales experience in direct and indirect sales of high-quality consumer goods, capital goods and services in various national and international corporate groups. From sales assistant to Sales Manager Germany responsible for indirect sales in the telecommunications/internet industry. Always in direct customer contact and with contacts at the very highest levels.
In addition to his job-based experience, Lothar Lay acquired a business administration degree at the Verwaltungs- und Wirtschaftsakademie (VWA).
Lothar Lay’s personal focus as partner at Peter Schreiber & Partner is:
Training & Coaching for sales personnel and managers on the following topics (among others) ...
- Professional and systematic canvassing of new customers
- How to launch new products effectively
- Preparation of annual key-account talks and how to conduct these talks successfully
- Strategic selling of customer-specific solutions in complex project and system business
- Revenue-effective offer management
- Successful price negotiations
- Team building / team development & motivation
- Sales strategies at trade shows
- Success factors in sales management:
planning / concepts / leadership
Some of the most important aspects of Lothar Lay's quality profile:
-
8 years of experience as sales trainer / sales promoter
- Many years of sales experience in direct and indirect sales (capital goods/consumer goods/services)
- Leadership responsibility/manager for over 15 years
- Development and restructuring of sales departments, sales partner networks
- Creation and implementation of sales concepts for marketing via sales partners
- Experience in key account management at the very highest decision-making level
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