The focus of Peter Schreiber's business management degree (majoring in industry) was on sales and marketing. After graduating he moved straight into sales where he was in permanent direct contact with the customers of a major telecommunications and office communications corporation. He pursued a classic sales career path in various organisational units of this corporate group right through to the assumption of special sales management responsibilities involving pioneering work for special new products, for key accounts, and special sales channels. Peter Schreiber has been active as a management consultant and sales trainer in the field of sales and marketing since 1988.
Peter Schreiber's personal training and workshop specialities:
Topics for managers in the fields of sales and marketing
- Operative implementation of company-specific marketing and sales strategies by sales teams
- Market management strategies
- Sales negotiations at the management level
- Management practice for sales managers
- Coaching for sales managers
Topics for employees in the fields of sales and marketing
- Canvassing of new customers / new target groups
- Introduction of new products
- Strategic sales in project business
- Techniques for negotiating prices
- Key account management
- Trade show training
- Sales training for office-based staff, customer service, product managers
- Workshops and training for dealer sales and marketing operations
- Field training for sales representatives
Peter Schreiber is a lecturer at forums such as
- ZFU, Zentrum für Unternehmungsführung, Zürich
- Global Competence, Tübingen
As an author, Peter Schreiber also works for
- ACQUISA, the trade journal for sales and marketing executives
- MAX SCHIMMEL Verlag
- ORELL FÜSSLI Verlag
- Verlag MODERNE INDUSTRIE
- Verlag NORBERT MÜLLER
- WRS Verlag
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