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Who or what really is at the centre of the project – an idea, a plan, or the customer?
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Professional project managers know: A project is only successful if the customer is satisfied and enthusiastic following implementation. This is the prerequisite and starting point for viable, long-term customer loyalty. |
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How do we make sure that project launches are geared to the customer and the customer setting? |
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How do we arrange the kick off in order to receive the buy-in of all stakeholders (internal, external and from the customer)? |
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What information do we need in the definition / planning phase? Which tried and tested tools and techniques are available? |
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How can we efficiently manage the realisation phase? |
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What must we do to stay on course? How do we achieve transparency? How do we organise our reporting system? |
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And – why are reports so important for project marketing? |
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How can we close projects in a results-oriented manner? |
And what do you stand to gain?
Your projects are oriented towards customer benefits and managed for profits as a result. As soon as the first project has been closed you receive a commitment for the next project!
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